Who are they?
Individuals and families who are either current or retired business owners
tend to have investible capital of $10MM or more.
Family: Single & Married
Hobbies: golf, sailing, art collecting, owning horses, philanthropy, etc.
Here are some more facts, mostly from The Wealth-X and UBS World Ultra Wealth Report
, which compiles and analyzes information about UHNW investors:
How do they find information?
- 87% are male.
- 91% are married.
- 4% are divorced.
- 3% are single.
- 2% are widowed.
Based on the PwC report "HNWIs and Digital," 85% of HNWIs use more than three digital devices, and 98% access the internet/apps daily.
UHNW individuals tend to stick together. They live in each other's communities, vacation in similar venues, and attend the same social events.What is marketing collateral pivotal?
Blog posts, emails, content, trustable media, valuable information that demonstrate your care for and expertise in your market.What do they want?
HNWIs want to build a legacy, donate to charity and leave a nest egg for their kids.
Their needs include estate and tax planning, wealth management advice, and family governance advice. There's also philanthropic planning.